How to B2B: IT Sales and Purchase Decision Making in Japan with Fuminori Gunji , CEO of TokyoMate

 
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Scaling the cultural barrier of IT sales in Japan.


In the west, we like to "move fast and break things", so selling SaaS and IT solutions in Japan can feel slow.

Fuminori Gunji, CEO of TokyoMate, understands this feeling.

In the first episode of our new collaborative podcast with TokyoMate "How to B2B", he gives some perspective on how to better understand where these differences come from and how to use them to your advantage in IT Sales in Japan.

Prefer to read about the cultural differences? TokyoMate put together a comprehensive guide to B2B IT Sales in Japan, check it out here!

Topics discussed in this episode:

  • The B2B implications of Japan’s homogenous culture

  • How it plays out: “common sense” is a social contract

  • How to sell in Japan when decisions are made by the collective

  • Deconstructing Japanese perspectives on tech and IT systems

  • Implementing a workable B2B sales strategy in Japan

  • The pros and cons to B2B partner sales

Tech JobsWahl+Case TeamHow To B2B